Consumer buying behaviour relating to purchase of gold in kolhapur city dr c s dalvi1 1chh shahu institute of business education and research, kolhapur, maharashtra, india. Consumer buying behaviour gold jewellery 1 1 research findingsconsumer buying behavior: gold jewellery october 2012 prepared by: further, tanishq is the most admired brand among. Respondents stated that they make most of the purchases when there is any special occasion like marriage, anniversaries, festivals, birthday gifts, etc fall in the prices of gold and silver.
View homework help - conb_interim_submission_group4_sectionbdocx from marketing 101 at iit kanpur consumer behaviour project tanishq jewellery understand consumer behaviour for branded and. It is to bring to your kind knowledge that i am a very old customer of tanishq and i have been buying one thing of another from different showrooms in different cities over a period of time. A study on customer preference towards branded jewellery dr aarti deveshwar 1, ms rajesh kumari2 1assistant professor, “a study of consumer buying behaviour for purchasing of diamond. Customer attitude towards purchasing of gold (wi th special reference to riti jewellery, coimbatore) mspamutha1 1assistant professor,school of commerce, rathnavel subramaniam college of.
Consumers tend to see gold as an investment and indulgence most of the individual consumers are loyal to their local jeweler /goldsmith and for a brand like tanishq, it had to break this. Read this essay on consumer buying behaviour towards gold jewellery in india come browse our large digital warehouse of free sample essays get the knowledge you need in order to pass your. Consumer buying behaviour of gold hanna joseph btech, mba, research scholar at school of management, hindustan university, chennai, india the advertisement and offers from tanishq for. 31 factors that influence consumers’ buying behavior previous consumer behavior: how people make buying decisions 31 factors that influence consumers’ buying behavior by. Gold jewellery consists of the white gold and yellow gold jewellery the price of gold was the most important factor for pricing of gold based jewellery gold price had increased over 68% in.
Overall jewellery continued to be impacted by the fluctuating gold prices throughout the year and lukewarm demand from consumers which helped to strengthen consumer confidence and. Marketing mix of tanishq product product variety tanishq today is india’s most aspirational fine jewelry brand with an exquisite range of gold jewelry studded with diamonds or colored gems. Consumer buying behaviour towards the gold jewellery specially in jaipur city28 1 research scholar, faculty of management studies, ra poddar institute of management, university.
Tanishq – branding the glitter of gold somali k chakrabarti realizing the gaps in the offerings and the consumer taste, tanishq shifted emphasis from modern designs to more ethnic and. Understanding the effect of cultural factors on consumers moods while purchasing gold jewelry: with reference to brand tanishq: 104018/978-1-5225-5690-9ch014: the researchers believe that.
On aug,11,2011 i purchased some gold jewellery from pearl creations, noida tanishq retail outlet and i wanted the payment to be shared between my debit card and credit cards the retail. Q1 what is the main reason for buying gold q2 do gender differences affect consumers' buying behavior of gold q3 how does the instability and variation of gold prices from one place to. Consumer buying behaviour with regard to branded and traditional jewellery egyptians were first to use gold and metals for creating jewellery, it were considered a symbol of power and. Tanishq-study of consumer behavior report we have tried to analyze consumer behavior and decision making process while buying jewellery and tried to relate it with our product, tanishq a.